Marketing for EV charger installers in Ontario

Who this is for

Licensed electrical contractors in Ontario who install Level 2 chargers in homes, condos and small businesses, and want more of those jobs instead of whatever comes through the door.

How homeowners shop for a charger install

Most people who buy an EV research the charger install long before they call anyone. The questions are predictable, and they're the questions your marketing should answer:

• What will it cost? People want a range, not a sales call. The honest answer depends on panel capacity, the distance from the panel to the parking spot, and whether the wall is finished.
• Will I need a panel upgrade? This is the single biggest swing in price, and the most common reason a quote surprises someone.
• Do I need a permit? In Ontario, electrical work is overseen by the Electrical Safety Authority (ESA). Licensed contractors file a notification of the work with ESA. Explaining that clearly, and pointing to esasafe.com, builds trust fast.
• Are there incentives? Federal and provincial programs come and go. Rather than promising a rebate, the safe message is "we'll help you check what's currently available", with a link to Natural Resources Canada's official pages.
• Which charger should I buy? Many buyers already own one, or want advice before ordering. A neutral "what to look for" explainer earns the click.

What we'd do for you

The goal is simple: when someone in your service area searches for a charger installer, they find a clear, credible page from you and an easy way to get a quote.

• A focused landing page for home EV-charger installs: who it's for, what affects price, the ESA step, what happens on install day, and a short quote form. This is the page your ads, Google profile and social posts all point to.
• Short videos that answer one question each: "Do I need a panel upgrade?", "What an install quote should include", "Where should the charger go?", "Hardwired or plug-in?"
• Google Business Profile work: add EV charger installation as a service, post install photos (with the homeowner's OK), and draft replies to every review.
• Ad creative aimed at new EV owners in your area, tested on a single clear offer such as a free site assessment.

Which plan fits

Starter ($499.90/mo) covers weekly Shorts, two articles and Google profile posts, which is plenty to build a presence. Growth ($1,299.90/mo) adds ad creative, review-reply drafts and a landing page, and is the best fit if you want to run ads to an EV-specific page. Or start with a website or landing page for $1,999.90 one-time. All prices are CAD plus HST.

See how we'd approach it

Our EV-charger landing page sample project walks through the brief, approach and deliverables. It's a sample, not a real client.

Content ideas you can use today

1. Film a 30-second walk from the panel to the garage and explain why distance matters.
2. Show the label on a panel and explain amperage in plain words.
3. List what's included in your quote, line by line.
4. Answer "Can I install it myself?" honestly, and explain why a licensed contractor and ESA notification matter.

Common questions